Many medical device startups face a harsh reality:
Securing funding is an uphill battle (especially in the current climate…).
Barriers to entry are steep.
Long development timelines drain resources before products can reach the market.
Without strategic partnerships and a clear path to scalability, even the most innovative solutions risk never seeing the light of day.
How can startups overcome these challenges and thrive in such a competitive landscape? Collaboration.
Working with established companies can be a game-changer for startups aiming to commercialise at scale and eventually sell their business.
But, navigating relationships with large corporations can be daunting, especially when it’s unclear who holds decision-making authority and how processes work internally.
Hiring a consultant to bridge this gap often comes with a hefty price tag of €1,000–€2,000 per day—an expense many startups cannot afford.
Startups don’t need to spend thousands on consultants when they can empower themselves to understand corporate structures and decision-making frameworks, gaining the skills to build these critical relationships independently.
Collaborate to Innovate: How to Build Strategic Corporate Partnerships is MedDev Central’s proprietary accelerator for helping startups gain actionable insights into forging successful corporate partnerships.
Drawing on my 20 years of experience in the medical device industry, I’ll share a structured framework to help you evaluate and elevate your partnership strategy. Developed from real-world insights, this framework is designed to drive meaningful actions and deliver impactful results.
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Startup Maturity Assessment: Analyse your startup’s stage, strengths, and key assets to identify readiness for corporate collaborations.
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Target Partner Identification: Pinpoint potential corporate partners aligned with your technology, market focus, and strategic goals.
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Organisation Mapping: Learn how to identify and engage key decision-makers within target companies to maximise connection opportunities.
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Engagement Content: Craft compelling pitch materials and messaging to highlight your unique value proposition and foster interest.
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Negotiation and Execution: Strategically aligning objectives, negotiating agreements, and effectively implementing partnerships.