Digital health promises to revolutionise healthcare
Yet many companies struggle to achieve profitability. Some of the key challenges, include:
- Regulatory & Compliance Hurdles: The high cost of clinical validation, data security requirements, and navigating complex approval processes.
- Reimbursement & Monetisation: Slow payer adoption, unclear reimbursement pathways, and the struggle to convert free users into paying customers.
- Market Fragmentation & Sales Barriers: Long sales cycles, integration challenges with existing healthcare systems, and difficulties scaling internationally.
- Adoption & Engagement Issues: Low user adherence, provider resistance, and competition in an oversaturated market.
Agenda
Digital health companies need a clear business model, robust clinical and economic validation, strong regulatory and reimbursement strategies, and deep integration with healthcare systems to succeed. Even then, profitability remains a long game. This masterclass explores strategies for overcoming these barriers and positioning digital health solutions for long-term success.
- Regulatory Strategies: Understand the latest regulatory frameworks for digital health, including MDR/IVDR, and FDA pathways, and how to align development plans to optimise regulatory approval timelines.
- Developing Integrated Evidence Strategies: Learn how to align regulatory and health technology assessment (HTA) requirements to secure reimbursement and drive market access.
- Pursuing Value-Based Pricing: Gain insights into commercial strategies that align with evolving payer and provider expectations, ensuring market adoption and revenue generation.
This event is an opportunity to connect with experts and discover actionable solutions to accelerate success in digital health. Whether you’re developing AI-driven diagnostics, remote patient monitoring tools, or digital therapeutics, this event will equip you with the knowledge to thrive in a competitive and regulated market.