Corporate partnerships can be a game-changer
For a startup or small business, entering a corporate partnership can be transformative. Corporate partners offer more than just funding. They can provide resources, infrastructure, deep industry expertise and potentially lucrative exits.
But partnerships are most successful when they’re balanced; driven by clear objectives aligned with long-term business goals.
Without a well-defined strategy, partnerships risk becoming distractions rather than catalysts for growth.
Build a strategic partnership blueprint in just one day
This intensive 1-day workshop gives startups the clarity and structure they need to pursue high-value corporate partnerships with confidence.
In this workshop, you will:
- Identify key assets to craft a compelling value proposition tailored to potential partners
- Define partnership objectives with intention, focus, and strategic alignment
- Build an ideal partner persona to guide targeted outreach and decision-making
By aligning your value proposition and partnership goals with your long-term business strategy, you’ll maximise the value of corporate collaborations�“and avoid the costly pitfalls that often hold startups back.
Proven Frameworks
Use structured tools to define your value proposition and partnering objectives with a tailored strategy.
Industry Expert Led
Learn from a facilitator with 20+ years in MedTech corporate investment, BD&L, and innovation.
Actionable Outcomes
Walk away with a practical blueprint to guide your partnership journey.You will gain practical tools to approach corporate partnerships with confidence, ensuring they contribute meaningfully to your startup’s success.
Workshop Details
Part 1: Startup Maturity | includes a pre-workshop audit A structured startup maturity assessment establishes a clear baseline for partnership readiness. This includes identifying the company’s development stage, cataloguing key assets, assessing enterprise and asset value, and analysing value drivers alongside opportunities for optimisation. Startup maturity assessment: Part 2: Partnership Objectives Critical strategic requirements for scaling and sustained success are translated into clear, actionable partnership objectives. Strategic needs are prioritised and structured using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound), ensuring they can be effectively addressed through corporate partnerships. Part 3: Partnership Opportunity Analysis Potential corporate partnerships are assessed against the startup’s maturity and strategic objectives. Part 4: Alignment and Actions Clear alignment is established on the steps required to progress toward partnership execution. Note: Workshops are tailored to participant needs and can be delivered in a single day (~6�“8 hours) or split into a series of shorter sessions. Ideal for startups that want a highly customised, hands-on workshop with privacy and direct guidance to accelerate their partnership strategy. With a PhD (Biophysics/Bioengineering in Oncology) and Executive MBA, Sophie Laurenson brings two decades of experience at the intersection of science, business, and investment. For nearly a decade, she led open innovation and corporate investment programmes at Abbott, driving partnerships and strategic collaborations across the business. As a technical due diligence expert, she has evaluated technologies and startups worldwide, shaping investment decisions and guiding corporate strategy. Beyond Abbott, she has consulted for multiple global medical device and pharmaceutical companies, advising on product pipelines, investments (BD&L), and commercialisation pathways. With deep expertise in business development and licensing (BD&L), Dr Laurenson brings the insider perspective of a corporate investor�“understanding exactly how corporates assess opportunities, what drives decision-making, and how startups can position themselves to succeed. As the founder of several startups and spin-outs, combining hands-on entrepreneurial experience with corporate insight. This unique perspective allows her to guide clients through both the startup and corporate lens, helping them craft strategies that are realistic, actionable, and investor-ready.Workshop Programme
Format
Instructor
CEO and Founder, MedDev Central
This workshop is designed for startups in medical technology (medical devices, in vitro diagnostics and digital health) interested in partnering with corporations across a range of deal structures. If you’re not sure whether your startup is ready for a corporate partnership, try the free MedDev Central Partnership Fit Scorecard. Need a custom package? We offer tailored solutions for large teams, academic institutions, and incubators/accelerators. Contact us to discuss tailored solutions, enterprise licensing or co-branded delivery.Who should apply?
Pricing
Early Adopters Price 4900 To test this new package, we’re offering a limited number of workshops for early adopters at a discounted rate. Regular Price 5900Includes:
Apply Now
Apply now to secure your place in the next cohort.
Not sure, it’s right for you? Book an appointment to discuss your requirements.
