Workshop

Mastering Strategic Outreach

How to reach out, build trust, and negotiate deals that last.

LEARN MORE

Master corporate partner outreach in one day

Startups often struggle to convert strategy into action. Using an investor pitch deck, sending inconsistent messages, or failing to track interactions can lead to unanswered emails, stalled meetings, and missed opportunities.

Corporate stakeholders have unique priorities, risk considerations, and decision-making processes�“communication must be tailored to resonate.

This 1-day workshop equips startups to present a compelling case to corporate partners, navigate complex decision-making, and secure partnerships that drive long-term value.

In this workshop, you will:

  • Communicate with industry-specific terminology to establish credibility and market understanding
  • Balance claims with evidence using verifiable data, case studies, and realistic projections
  • Track and manage stakeholder interactions using structured CRM practices
  • Adapt to shifts in corporate strategy to stay relevant and seize emerging opportunities

By the end of the day, participants will have a structured outreach framework, actionable pitch materials, and the confidence to engage corporate partners effectively.

Card image

Proven Frameworks

Structured tools to define value proposition, messaging, and outreach strategy for corporate audiences.
Card image

Industry Expert Led

Facilitated by an expert with 20+ years in MedTech corporate investment, BD&L, and innovation.
Card image

Actionable Outcomes

Walk away with pitch materials, a practical engagement blueprint, and a repeatable process for corporate outreach.

Workshop Details

Workshop Programme

Part 1: Awareness �" Build Credibility & Interest

  • Tailor the value proposition to align with corporate priorities and pain points
  • Audit existing top-of-funnel content (website, LinkedIn, webinars) for alignment
  • Develop a content strategy to educate stakeholders and generate interest

Part 2: Consideration �" Demonstrate Strategic Fit

  • Prepare non-confidential materials: one-pager PDFs and pitch decks
  • Showcase innovation, strategic alignment, and market opportunity

Part 3: Decision �" Mitigate Risk & Support Informed Buy-In

  • Identify confidential content needed under NDA/CDA: technical documentation, case studies, QMS records, certifications, and market analysis
  • Ensure materials enable transparent, evidence-based decision-making

Optional Add-ons:

  • Negotiation: Access guidance on contract terms to support negotiation readiness. Define terms that create sustainable, long-term value.
  • CRM integration: Build an automated, scalable engagement process.

Note: The workshop can be delivered in a single day (~6�“8h) or split into shorter sessions.

Format
  • Live virtual sessions (in-person optional with additional travel costs)
  • Duration: 6�“8 hours, tailored to participant needs
  • Benefits: hands-on exercises, confidential review of sensitive materials, personalised guidance
  • Confidentiality: fully under NDA
  • Includes unlimited access to workshop materials and 12-month access to referenced on-demand courses
Instructor
Dr. Sophie Laurenson
Dr. Sophie Laurenson (PhD / Executive MBA)
CEO and Founder, MedDev Central

With 20+ years of experience at the intersection of science, business, and investment, Sophie Laurenson has led open innovation and corporate investment programmes at Abbott and advised global MedTech and pharma companies. Her expertise spans technical due diligence, BD&L, and startup mentoring, helping participants craft actionable, investor-ready partnership strategies.

LinkedIn Profile

Who should apply

Startups in medical technology (devices, in vitro diagnostics, digital health) seeking corporate partnerships:

  • Early-stage startups pursuing first strategic collaborations
  • Scaling startups expanding through targeted partnerships
  • Startup representatives, advisors, and incubator/accelerator teams
  • Investors evaluating portfolio company opportunities

Assess readiness with the free MedDev Central Partnership Fit Scorecard.

Pricing
Early Adopters4,900
Regular Price5,900
Includes
  • Part 1-3 of the Workshop Programme detailed above. Unlimited access to workshop materials
  • 12-month access to additional courses, templates, and guides
  • Certificate of completion

Optional Add-ons including negotiation support and CRM integration can be arranged to support your startup’s needs.

Custom packages available for large teams, academic institutions, and accelerators.

Contact us for tailored solutions.

Get Started

Secure your place in the next cohort and start engaging corporate partners with confidence.

Apply Now Book a consultation

Not sure, it’s right for you? Book an appointment to discuss your requirements.

Related Resources

Free Toolkit

Resource card

Startup Corporate Partnerships Fit Scorecard

Is your startup ready to partner with corporates?

Workshop

Resource card

Strategic Partnerships Blueprint

Define your value, align your objectives, and unlock pathways to growth.

Accelerator

Resource card

Corporate Partnership Accelerator

A 12-month accelerator combining partnership strategy, partner research, outreach execution, and flexible coaching.

Stay in the loop

We’ll occasionally send updates and relevant opportunities. You can unsubscribe anytime. See our privacy policy.