The Problem
Pharma and medical device organisations are under pressure to digitise �" from connected products and digital therapeutics to data platforms, AI, and internal automation. Yet many digital initiatives are led by capable junior and middle managers who are not trained to work with software engineers, data scientists, or external vendors.
The result is a persistent translation gap: unclear requirements, unrealistic timelines, misaligned expectations, and solutions that are technically impressive but fail to deliver regulatory, commercial, or clinical value.
The Solution
How to Speak Tech is a practical, healthcare-specific course that teaches non-technical leaders how to communicate effectively with technical teams.
Participants learn the fundamentals of digital technologies, how software teams think, and how to frame healthcare problems in ways engineers can actually build. The course focuses on real-world applications across customer-facing solutions, connected medical devices, regulated software, data platforms, and internal process improvement.
This is not a coding course �" it is a translation course.
Features and benefits

Faster, More Predictable Digital Projects
Clearer requirements, fewer misunderstandings, and smoother collaboration with internal and external tech teams.
Better Alignment to Regulatory & Business Reality
Digital solutions designed with quality, compliance, and commercial constraints in mind from day one.
More Confident Digital Leaders
Managers who can challenge assumptions, ask the right questions, and make informed trade-offs.Participants leave able to engage confidently with engineers, vendors, IT, and digital teams �" and to lead healthcare digital initiatives with realism and credibility.
Course details
*Curriculum Overview How to Speak Tech is designed as a practical, non-technical curriculum for healthcare professionals who must lead, commission, or collaborate on digital solutions. The course emphasises shared language, informed decision-making, and realistic trade-offs rather than hands-on coding. Module 1: How Computers Actually Work (Foundations) Purpose: Build intuition, not technical depth. Module 2: Programming Languages & Digital Architectures (At a High Level)
Purpose: Help participants understand what they are hearing when engineers talk. Module 3: Key Roles in Digital Product Development
Purpose: Clarify who does what �" and where accountability sits. Module 4: Working with Development Agencies & Vendors
Purpose: Enable confident commissioning and oversight. Module 5: DevOps, Delivery Pipelines & Reality of Timelines
Purpose: Set realistic expectations for delivery and change. Module 6: Change Management & Adoption in Healthcare Settings
Purpose: Ensure solutions are used, not just delivered. Module 7: Costs, Commercial Models & Determining ROI
Purpose: Improve financial decision-making around digital initiatives. Module 8: Buy vs Build vs Partner Decisions
Purpose: Support strategic technology choices. Module 9: Regulation, Compliance & Risk (Healthcare-Specific)
Purpose: Embed regulatory thinking early, not as an afterthought. Module 10: From Idea to Execution �" A Practical Framework
Purpose: Tie everything together into a repeatable approach. What This Course Is �" and Is Not With a PhD in Biophysics/Bioengineering (Oncology) and an Executive MBA, Sophie Laurenson has spent over 20 years at the intersection of science, business, and digital innovation in healthcare. She has led the development and evaluation of digital health tools, medical devices, and technology platforms, helping organisations translate complex technical concepts into actionable solutions. For nearly a decade at Abbott, Sophie spearheaded open innovation and corporate investment programmes, driving partnerships and digital transformation initiatives across multiple business units. She has evaluated technologies and startups worldwide, shaping investment decisions and advising on the development and commercialisation of digital and medical innovations. As a consultant to global medical device and pharmaceutical companies, she has guided teams in creating, scaling, and integrating digital solutions�“ranging from customer-facing applications to internal process improvements�“while aligning technology development with regulatory, clinical, and business requirements. Having founded multiple startups and spin-outs, Sophie combines hands-on entrepreneurial experience with the perspective of a corporate investor. This unique insight enables her to teach healthcare leaders how to engage confidently with technology teams, make informed digital decisions, and lead innovation initiatives that are realistic, actionable, and value-driven.Course Curriculum
Format
Instructor

CEO and Founder, MedDev Central
Designed for healthcare. Built for non-technical leaders. Focused on real-world outcomes. Ideal for junior and middle managers working in: Need a custom package? We offer tailored solutions for large teams, academic institutions, and incubators/accelerators. Contact us to discuss tailored solutions, enterprise licensing or co-branded delivery.Who should apply?
Pricing
Early Adopters Price 4900 To test this new package, we’re offering a limited number of workshops for early adopters at a discounted rate.Regular Price 5900Includes:
Call to Action
Equip your teams to lead digital initiatives with confidence.
Contact us to discuss in-house delivery or enrolment options for How to Speak Tech.


