Course

Intellectual Property (IP) Valuation

Learn how to value your innovation capital.

Valuation isn’t just a number

In the startup world, value often lives in intellectual property, brand, data, technology, and know-how, not just revenue or user metrics.

These **intangible assets" are often the most valuable assets for tech startups, yet their worth is not always obvious.

Whether you’re gearing up for a raise, planning an exit, applying for grants, or negotiating a partnership, understanding the value of your IP and intangible assets is a game-changer.

Tools and frameworks to identify, assess, and maximise the value of IP and strategic assets.

Accurately valuing IP is critical for fundraising, licensing, partnerships, M&A, and strategic decision-making.

This course provides a detailed framework for assessing IP value using multiple approaches, helping founders and investors quantify the economic potential of patents, trademarks, copyrights, trade secrets, and proprietary technology.

By the end of this course, you will:

  • Understand the three primary approaches to IP valuation�“cost, market, and income�“and when to apply each method.
  • Be able to quantify IP assets for fundraising, licensing negotiations, partnerships, or M&A transactions.
  • Gain skills to combine multiple valuation approaches to produce a defensible and comprehensive IP assessment.
  • Enhance your ability to communicate the economic value of your technology to investors, corporate partners, and other stakeholders.

Features and Benefits

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Efficient, Practical Learning

Video tutorials and editable templates, featuring real-world examples, guide you through every detail.
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Industry Expert Led

Developed and taught by investors, startup advisors, and founders.
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Instant Access

Get started today.

Course Details

Course Curriculum

This course equips founders and investors with the knowledge and tools to assess IP strategically, ensuring that intangible assets are effectively leveraged for growth and competitive advantage.

  1. Cost-Based Valuation: Understand how to estimate the value of IP by calculating the cost to recreate or replace it.
  • Learn to include direct costs, such as research, development, prototyping, and legal expenses, as well as indirect costs like overhead and time invested.
  • Explore how this method sets a practical baseline for IP value, especially for early-stage or internally developed assets with limited market data.
  1. Market-Based Valuation: Learn to determine IP value by comparing it to similar assets that have been bought, sold, or licensed in the market.
  • Examine relevant licensing agreements, patent sales, and industry benchmarks to inform pricing.
  • Understand how market-based valuation provides insight into what potential partners or acquirers might pay, reflecting real-world commercial trends.
  1. Income-Based Valuation: Explore valuation based on the future economic benefits an IP asset is expected to generate.
  • Learn how to forecast revenue streams attributable to the IP, apply appropriate discount rates, and calculate present value.
  • Understand how royalties, cost savings, and licensing income factor into income-based calculations, providing a forward-looking view of IP worth.
  1. Value DRivers:
  • Understand the drivers of IP valuation that affect fundraising, licensing, and strategic partnerships
  • Navigate common valuation pitfalls and legal considerations
  • Use real-world case studies to apply valuation techniques in practical scenarios
Format

Format: Self-paced online course

Duration: ~3h hours

Course Materials:

  • Video tutorials with step-by-step valuation walkthroughs
  • Toolkits for cost-based, market-based and income-based valuations (downloadable and editable Excel templates)
  • Study notes
Instructor

Dr. Sophie Laurenson, PhD / Executive MBA

CEO and Founder, MedDev Central

With 20 years of experience in the medical device industry�“as a startup founder, corporate scientist, and investor�“I’ve led and advised on valuations across the full product lifecycle, from early-stage concepts to due diligence and exit. My work spans IP strategy, IP valuation, corporate partnering and designing development and commercialisation plans specifically structured to maximise asset valuation.

I’ve had the privilege of working with startups, corporates, and investors to navigate the complex dynamics of the MedTech landscape, aligning innovation with market needs and long-term value creation. I’m especially passionate about building pathways for medical devices that are not only clinically and commercially viable but also socially and environmentally sustainable.

LinkedIn Profile

Who is it for?
  • Startup founders and co-founders
  • CFOs, COOs, and startup operators
  • Advisors, accelerators, and incubators
  • Technology transfer offices (TTOs)
  • Corporate intrapreneurship and open innovation/investment functions

No legal or finance degree required�“just a desire to understand the real value behind your innovation.

Pricing
CourseTemplate Only
Price29975
Includes:
  • 12 months of access to course materials.
  • Downloadable templates and financial models.
  • Certificate of completion.
Access to IP and Asset Valuation Templates only

Need a custom package?

We offer tailored solutions for large teams, academic institutions, and accelerators.

Contact us to discuss enterprise licensing or co-branded delivery.

Discounts are available for female founders and those from select low and middle-income countries (LMICs).

Start Today!

Enrol in our expert-led course to master IP valuation for early-stage companies. Turn intangible assets into tangible value.

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